Blog about saving
During more than four years of cooperation with Meritum Bank ICB SA, the People PR team advised client on the process of building brand communication architecture in social media. We were part of a project team responsible for managing the company’s bank social media profiles. We also conducted numerous communication assignments in the field of content marketing.
In 2013, the company blog named: “Blog about saving”, was included in the Meritum Bank’s communication architecture. People PR consultants were responsible for preparing the blog’s strategy and concept, organization of strategic training, keeping an editorial calendar and managing the work of a project team of over 20 people.
Project was implemented with great success. 110 blog posts were published in the first year of “Blog about saving’s” existence. In addition, the blog was appreciated by the Internet community, being placed among the three finalists of the Blog of the Year 2013 contest in the category of “Professional and corporate” blogs.