Grodan is an international company providing innovative solutions for gardening sector. We have developed a business communication plan for company’s 20th anniversary in Poland. The basis for the communication of the event were educational seminars organized for B2B partners. Activities undertaken during the project included the plan of celebrations, development of the concept of organizing educational seminars. That is we we also conduced research on educational needs among key business partners. Based on the research results, we have prepared special expert material “20 tips for the 20th birthday” for business clients.