Public relations
Friend from California
Client
California Prune Board (Europe)
We began working with the California Prune Board (Europe) in 2014. Responsible for planning and running consumers and trade PR. As well as HCP communication. W marekting programs for the Polish market. We implemented projects as: market research, press office, events. Also B2B meetings, culinary workshops and social media comms.
We achieved many successes. The Friend from California campaign for the CPB was recognized as the best PR campaign in the food sector in the key PR industry competition – Złote Spinacze 2016. The Jury awarded People PR and CPB with Silver Clip. This was the highest award granted in food sector category at that time. In addition, the campaign was ranked in the group of the three best projects nominated in the top – efficiency category.
