In 2021, Georgia exported 107 million bottles of wine to 62 countries around the world. Being the third biggest importer of Georgian wine, Poland is a strategic partner for Georgians. Therefore, the National Wine Agency of Georgia (LEPL) is launching a new campaign in our country to promote the culture, tradition, and products of Georgian wineries.
All the best
The campaign, launched in March this year, will include a series of communication activities aimed at both consumers, professionals, and representatives of the wine industry. Information and educational activities on Georgian wines, history, and traditions related to their production are planned.
Tamar Metreveli, Head of Marketing and PR, LEPL – We want to share the best of Georgia with the Poles. The Polish market is strategic for us. 7 million bottles were shipped here in 2021, which means an increase in exports by 34 percentage points compared to 2020. That is the reason we invest in professional communication to establish and deepen good relations with the market environment. Poland is part of a larger field of our activities that we conduct worldwide in countries such as Germany, the US and the UK,’ – says the expert.
Campaign ambassador Szymon Milonas, wine expert and a sommelier active in the Polish Sommeliers’ Association – Georgian wines have a history of wine production dating back 8,000 years, and their traditional method of making it in amphorae (qvevri) is still used today. This diversity and rich heritage translate into a modern, quality, and very rich offer of Georgian wines. I am glad that I will be able to bring it closer to the Poles and the industry” – says the expert.
Bridge of cooperation between Tbilisi and Warsaw
Responsible for the activities is a Polish-Georgian team which includes members of LEPL and People PR, an agency with many years of experience in running generic communication programs for food sector industries from the USA. Moreover, People PR is a member of the Food & Wine Republic network – an association of communication companies from Europe and the USA, specializing in serving clients from the food and wine industries. The agency has been awarded, among others, in the “Golden clips” PR competition in the following categories: food sector and effectiveness for the “Friend from California” campaign for the benefit of the Californian dried plum industry.