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The most juicy kola of all times in the new refreshing version
Warsaw, July 2024 – Kola likes freshly squeezed — that's probably the best way to describe the new fritz-kola mischmasch. The mix of the best kola and lots of fruit will be presented in the middle of the summer. Upgraded mischmasch has even more intense kola flavour ¹ and a uniquely high —8%, fruit content. Within the metamorphosis, the classic blue label became purple with yellow and orange accents. New design brings a summer mood and surely won't be overlooked on the shelves.
let the summer come — fritz-kola mischmasch meets growing demand
Best kola mix has changed not only on the outside. New mischmasch has also the right inner values. A unique flavour experience awaits in the returnable glass bottle. Intense kola flavour meets fruity notes of orange, lemon and mandarin. fritz-kola mischmasch contains twice as much orange fruit as other main competitors, delighting both the nose and tongue. The juiciest fritz-kola ever is also vegan and gluten-free. The new look and new taste of fritz-kola mischmasch will be available in Poland from August 2024 in 0.33 and 0.2 litre sizes. The launch will be accompanied by event promotion, PR, and social media measures as well as PoS campaigns.
¹ Source: döhler, mischmasch consumer liquid test, march 2024
