Media relations, Influencer marketing
Health Claims Unpacked (Poland)
As well as strategical or B2B projects, we carry out tactical campaigns. So as a part of the international team from the UK, Germany, France, and Poland, we have set up a press office and arranged the influencer relations program for the project called: Health Claims Unpacked. This the EU – financed scientific project is coordinated from the UK. The project aims at making health claims on food packages easier to understand for food manufactures and consumers around Europe.
Hand in hand with international colleges, we crafted a smart media and influencer relations plan. We quickly secured media coverage in the main food industry media. We launched a storytelling campaign carried out by influencers specialized in food industry topics. As a result, we set up a local communication platform that delivered key messages to the target groups via. Facebook posts and stories, Instagram posts and stories, blog posts, e-newsletters, traditional press, and radio clips etc.