Corporate blog, social media and content marketing. During over 4 years of cooperation with Meritum Bank, People PR team advised client on brand communication in social media. We were part of a project team responsible for managing bank’s  social media.  We conducted numerous assignments in the field of content marketing.

That is why in 2013, corprate blog named: “Blog about saving”, was included in the Meritum Bank’s communication landscape. People PR consultants were responsible for preparing the blog’s strategy and concept. We organized trainings, kept post calendar and managed the work of a project team of over 20 experts.

As a result we achieved great success. 110 blog posts were published in the first year of “Blog about saving’s” existence. Blog was appreciated by the Internet community. Eventually it was ranked among the three finalists of the Blog of the Year 2013 contest (by Onet.pl) in the category of “professional and corporate” blogs .