Sommeliers are key opinion leaders for the wine trade and consumers. Therefore that group could not be missed in our generic PR campaign promoting Georgian wine on the Polish market.
In May 2022, on behalf of the National Wine Agency of Georgia, we organized an interactive workshop for sommeliers based in Warsaw. During the event, the wine professionals could take part in the presentation about Georgian wines, and their strains, as well as get to know key wine regions. Then they could use their knowledge in the group-work part, finished with a quiz with wine prizes. The event was led by Szymon Milonas, our campaign’s Ambassador and a renowned sommelier.
Apart from that, 12 different Georgian wines were tasted, accompanied by typically Georgian snacks. More sommeliers’ workshops are to come in 2022, including local editions.
So stay tuned!