Building global recognition for game-changing Vidre+™ technology that combats food waste by protecting the freshness of fruits and vegetables. We have earned media results that boosted Fresh Inset's international business presence.
Fresh Inset is a food tech designed in Poland that is reaching way beyond the Polish market. Co-founders Andrzej Wolan, Ph.D. - an expert in organic chemistry, and Krzysztof Czaplicki, a biotechnologist and former World Bank manager launched a brilliant solution - a next-generation delivery system that provides 1-MCP freshness protection via easy-to-use stickers. This technology brings to the table an agile weapon that could save tonnes of fresh produce annually. It provides freshness and shelf-life protection for most fresh fruits, vegetables, mushrooms, and even flowers.
Such a brilliant solution like Vidre+ needs international recognition which will enable it to boost its technological impact across the global agricultural industry.
We have developed and executed an international communications strategy that utilizes the scientific and business expertise of Fresh Instet’s top minds. One key aspect was establishing an international press office and B2B social media channels to meet content demand and foster strong relations in strategic markets.
Collaboration brings consistent results in industry media coverage, a growing social media community, and a steady flow of inquiries.
